An integrated collection of a dozen of Peter Earl's lively and thought-provoking essays, carefully edited and updated. Theoretical topics include the prediction of corporate behaviour, the economic foundations of marketing and shopping mall design, pricing strategy and its relationship with the existence of second-hand markets, and the microfoundations of macroeconomics. Case studies include co-operation in the car industry, managerialist reforms in New Zealand and the university sector, structural change in the advertising industry and the place of GB Richardson and GLS Shackle in the literature of economics.2.3 GENERAL MOTORS-HOLDEN AND NISSAN Our first case centres upon crisis management policies embarked upon by Holden, the (then) ailing Australian subsidiary of General Motors during ... Four difficulties led this firm to search for alliances with other manufacturers in the mid 1980s. ... Nissan Australia simply supplied versions of its Pulsar hatchback to Holden, each badged as a Holden Astra.
|Title||:||Information, Opportunism and Economic Coordination|
|Author||:||Peter E. Earl|
|Publisher||:||Edward Elgar Publishing - 2002-01-01|