India Reloaded

India Reloaded

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Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, macroeconomic research, popular culture and case studies, to provide a thorough and compelling insight into what makes for success in the complex Indian market, based upon two decades of experience.Ita#39;s a testament to the fact that service is a difficult but not an impossible monster to tame. Efficiency ... with all the parts that they needed. ... Then there was a story of Vishal Gondol, CEO of Indiagames, whose Audi Q7 was taken for a joy ride at night from the Audi service center, where it had come in for a routine checkup [5].

Title:India Reloaded
Author:Dheeraj Sinha
Publisher:Palgrave Macmillan - 2015-06-26


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