qThere is an endangered species in luxury: independent companies! In an ever-challenging globalized luxury environment, difficulties arise for companies striving to escape the ever-growing clout of luxury conglomerates. But so do opportunities! Through case studies of game-changing brands including: W Motors, HYT watches, Iris Van Herpen, Comme des GarAsons, Brunello Cuccinelli, Etudes Studio, Holition, Digital Luxury Group, and many others, this book introduces the luxury innovation framework presenting four winning strategies and a unique approach for entrepreneurs, creators, designers, and managers daring to challenge the status quo and to become ground breakers. q--Another exceptional achievement of Burberry in its use of smart digital has been to create elements that would never have been possible offline, such as athe art of the trencha ... Mobile apps can be a favored support for ... How can a social media strategy be crafted on Sina Weibo, WeChat, Twitter and Facebook? Answeringanbsp;...
|Author||:||Jonas Hoffmann, Laurent Lecamp|
|Publisher||:||Palgrave Macmillan - 2015|