Inclusive Branding

Inclusive Branding

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This text focuses on conceptualizing brand identity as an integral part of the whole vision, value and corporate identity of the company or organization reflected in the organizational structure, strategy and culture. It also provides practical tools to help implement this holistic approach.... 30a€“1 BUPA, 96, 100 CMS, 148, 153a€“5 Dunlop a#39;Da#39;, 182 Manchester United, 116 , 117a€“20, 123 Mercedesa€“Benz star, ... Ernest, 112 market research, 21, 28a€“9, 96, 109, 165 marketing costs, 47a€“8 of professional services, 147a€“8 strategies, anbsp;...

Title:Inclusive Branding
Author:Klaus Schmidt, Chris Ludlow
Publisher:Palgrave Macmillan - 2002-10-22


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