Sears, Roebuck sells its second-year service policy like a religion and is successful in selling it in over 70 percent of appliance sales. ... The speaker replied, aquot;Hell, when a friend asks that lady who bought the dryer with $90 worth of extras what she paid for it, shell say, a#39;$139a#39;! ... The companies in strong marketing positions a Frigid- aire, General Electric, Maytag, RCA, Zenith a simply urge their dealersanbsp;...
|Title||:||If it doesn't work, read the instructions|
|Publisher||:||Stein & Day Pub - 1970-06|