Identity Is Destiny

Identity Is Destiny

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A top business consultant reveals the true nature of corporate identity and explains how to utilize it as a tool for success.The company was founded by Fred L. Maytag in 1893 as a small, regional maker of farm equipment. It operated out of an abandoned, thirty-by-forty-foot stove factory in Newton, Iowa. The farm equipment line was expanded to include hayanbsp;...

Title:Identity Is Destiny
Author:Laurence Ackerman
Publisher:Berrett-Koehler Publishers - 2000-03-01


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