Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academyas flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2013 Academy of Marketing Science (AMS) Annual Conference held in Monterey, California, entitled Ideas in Marketing: Finding the New and Polishing the Old.Briefly, my theory may be stated as: improv training causes customer service professionals to increase the flexibility and the innovation of their service. This increases the incidence of tailored solution development, which then increases perceived service quality. ... Improvisation Training Improv training entails learning the aYes, anda rule, as well as learning the additional guidelines outlined by Huffakeranbsp;...
|Title||:||Ideas in Marketing: Finding the New and Polishing the Old|
|Publisher||:||Springer - 2014-10-25|