How to Measure Attitudes

How to Measure Attitudes

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This book aims to develop basic skills in designing and using instruments for the measurement of attitudes and wherever possible, recommends procedures, rules of thumb and practical strategies for performing evaluation tasks related to the assessment of peoples' attitudes.This edition of How to Measure Attitudes draws on examples from a broader range of disciplines and professions than the first edition.

Title:How to Measure Attitudes
Author:Marlene E. Henerson, Lynn Lyons Morris, Carol T. Fitz-Gibbon
Publisher:SAGE - 1987


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