How to Manage Your Global Reputation

How to Manage Your Global Reputation

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This is an updated and revised edition of the author's successful and ground-breaking book on international public relations and global reputation. Michael Morley provides a comprehensive overview to protecting and promoting your global reputation. With fresh case studies illustrating best and worst practice, he explains why protecting your corporate reputation makes a vital contribution to the survival and success of the corporation.a€œFord/Firestonea€ Jessica LeAnn Taylor, a 14-year-old cheerleader, was driving with friends to a football game in Mexia, Texas, one October afternoon in 1998, when their Ford Explorer flipped after its rear left Firestone tire shredded at 70 miles per hour. ... The essential problem was that the Firestone Wilderness AT and ATX tires produced before May 1998 and used as standard equipment by Ford on itsanbsp;...

Title:How to Manage Your Global Reputation
Author:Michael Morley
Publisher:Palgrave Macmillan - 2002-05-29


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