How to Make an Impact

How to Make an Impact

4.11 - 1251 ratings - Source

Clear information shows clear thinking, and clear thinking informs, influences and impresses. How often do you stare at uninviting and confusing presentations, notes, reports and information packs and get nothing out of them? It doesn't have to be like this. We could all produce amazingly clear work that has incredible impact - if only we knew how. This book shows you how. It is full of ideas, tips and principles that are simple and easy to implement, yet brilliantly effective. You will never look at a business document in the same way again. And your work will impress the people that matter and get the results you want. It guides you through the most effective ways of using all forms of presenting information - tables, charts, slides, flowcharts, etc. Moon also introduces the new WiT (Words in Tables) approach to give impact to your message on all documents and slides. qI love Jon's work. His tips are hugely useful, his WiT fantastic and ground-breaking, and his book essential reading. If you want to enhance your sales tenders, pitches and slides - if you want to win more business - get into Jon's stuff. It's really, really good.q Gavin Duffy, a Dragon on Ireland's qDragons' Denq, top media coach and economics columnist with the Irish Sunday Independent qEvery once in a while, simple ideas change business forever - this book is full of such ideas. A must-read if you want to do something about all those impenetrable reports, slides and information packs. This book has all the answers and will redefine how you think about business documents.q Dominic Burke, Chief Executive, Jardine Lloyd Thompson Group plc. qThis is a vital topic that has been sorely neglected. Jon's book changes that. It is crammed with new ideas that are creative, thoughtful, yet practical and relevant for all disciplines of business. Essential reading for everyone in business! q Dr Jikyeong Kang, Professor of Marketing and Director of MBA Programmes, Manchester Business School. q I've seen Jon's talk and his ideas are full of originality and wisdom. Many ideas are stunningly simple, others are mould breaking. He takes preconceived thinking and turns it on his head. Your business reporting will never be the same again. q Michael Izza, Chief Executive ICAEA.235 most important rows first 97-100 rules bending rules for slides 171-2 breaking design rules 195 for graphs 79 sans serif ... 227 shading 49-50, 54.80, 102, 258 simplification 131 graphs and 42-3, 73 Sims, John 75 single data set comparison ... 151-76 alternatives to bullet points 158-62 bending rulesa#39; for slides 171-2 better bullet points 166-71, 175 colour 171, 221 ... of edges 202 Words in Tables see WiTa#39; Telephone Directory 212 templates 159.244-5 in-house design templates 33, anbsp;...

Title:How to Make an Impact
Author:Jon Moon
Publisher:Pearson Education - 2007-12-03


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