How to Get Into Marketing and PR

How to Get Into Marketing and PR

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You are attracted to a career in Marketing or in Public Relations, but wonder how to: - understand the range of jobs within the industry - how to stand out from the crowd. From Accountant and Advertising Account Executive to Viral Marketer and Webmaster, Annie Gurton explains every role in the business, together with many more in related industries. Complete with factual information on such vital matters as salaries and hours of work together with full explanations of the jargon used in business, this book provides a full explanation of the skills required and the steps to take to succeed in a highly competitive industry.Toua#39;ve got to like people and youa#39;ve got to like the human race at its worst. ... Skills youa#39;ll need a€c Customer service is part of communications marketing and good relationships with callers need to be established as quickly as possible - pooranbsp;...

Title:How to Get Into Marketing and PR
Author:Annie Gurton
Publisher:Cengage Learning EMEA - 2003


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