Get Insight from a Well-Known PR Advisor with Extensive Experience in the Aesthetic Field The controversy about silicone breast implants shows how emotive an issue a medical story can become and how doctors can find themselves at the center of a storm. Written by a highly experienced, prominent PR advisor, this manual provides you with a guide to understanding: Journalistsa motives Press outlets and their audiences Proactive and reactive PR How to handle difficult interviews The risks of qgoing publicq on an issue This hands-on book also highlights how to maximize good publicity and ensure good self-marketing, particularly through the use of social media. Both new and seasoned medical and surgical professionals, including nurses and other practice personnel, will find this an invaluable resource on managing and preventing difficult situations.A PR Manual for Aesthetic Plastic Surgeons and Professionals in Cosmetic Medicine Tingy Simoes ... surgeons, dermatologists, nurses, dentists or clinic and hospital owners/managers) can be divided into two types: (i) those who actively seek to interact with the mediaa whether to ... Either way, to ignore the power of the press in todaya#39;s media-led society is foolhardy. ... aWhat is that clown doing on TV?
|Title||:||How to Cut it in the Media|
|Publisher||:||CRC Press - 2013-06-17|