Hospitality Marketing Management

Hospitality Marketing Management

4.11 - 1251 ratings - Source

Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty.Knowledge gap This occurs when managementa#39;s perception of what consumers expect is different from the consumersa#39; actual ... Delivery gap This occurs when there is a difference between the service delivery specifications and the actual service delivery. ... Firms must find ways to create an atmosphere for employees that ensures their willingness to perform the job tasks as desired by management .

Title:Hospitality Marketing Management
Author:Robert D. Reid, David C. Bojanic
Publisher:John Wiley and Sons - 2009-02-09


You Must CONTINUE and create a free account to access unlimited downloads & streaming