Hide a Dagger Behind a Smile

Hide a Dagger Behind a Smile

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Today's global economy is a battleground. To survive and thrive, you'll need every weapon you can get. Microsoft, Sony, and Starbucks use business practices based on the ancient Chinese military text qThe Thirty-Six Stratagemsqand now you can, too. Author Kaihan Krippendorff explains how to apply each stratagem to make your business profits soar, such as: Stratagem #1-Kill with a Borrowed Knife: Indirect attacks on your adversaries can catch them off guard. Stratagem #19-Watch the Fire on the Other Shore: Companies that temper power with patience will be more competitive in the long run. Stratagem #33-Hide a Dagger Behind a Smile: Threatened adversaries resist-trusting ones do not. With Hide a Dagger Behind a Smile, you can take on your competitors and win-one battle at a time.They avoided participating in the Dvr revolution, repeatedly turning down opportunities that would have allowed them to launch Dvrs at little to ... It signed a deal with DirecTv to do this and enjoyed spectacular results (the DirecTv deal eventually created 70 percent of Tivoa#39;s users). ... with the identical offer, but each cable companya€”even Tivoa#39;s early investors, Cox Communications and AOL TimeWarneranbsp;...

Title:Hide a Dagger Behind a Smile
Author:Kaihan Krippendorf
Publisher:Platinum Press - 2008-01-01


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