Exploring both the theoretical and the applied aspects of the role ethics plays in marketing, this Handbook analyzes key issues in order to advance our understanding and provide an overview of the state of the art in this vital field.... Sears Settles FTC Charges Regarding Tracking Software, available at http:// www.ftc.gov/opa/2009/06/sears.shtm (accessed 6 June 2009). Federal trade commission (2010), Protecting Consumer Privacy in an Era of Rapid Change, Washington, dc: Us Printing ... raised by the Ftca#39;s action against searsa#39;, Northwestern Journal of Technology aamp; Intellectual Property, 8, 1a72. grant, c. ... Hayashi, a.M. (2010), a#39;How not to market on the weba#39;, MIT Sloan Management Review, 51(2), 14a15.
|Title||:||Handbook on Ethics and Marketing|
|Publisher||:||Edward Elgar Publishing - 2015-06-29|