The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today. Cutting-edge topics include: customer relationships and loythis chapter considers the pricing of services. given the vast nature of the pricing literature, this chapter focuses on three ... a well-defined interval. for example, homecare services such as lawn services and exterminating might sell their serviceanbsp;...
|Title||:||Handbook of Service Marketing Research|
|Author||:||Roland T. Rust, Ming-Hui Huang|
|Publisher||:||Edward Elgar Publishing - 2014-02-28|