Handbook of Service Marketing Research

Handbook of Service Marketing Research

4.11 - 1251 ratings - Source

The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today. Cutting-edge topics include: customer relationships and loythis chapter considers the pricing of services. given the vast nature of the pricing literature, this chapter focuses on three ... a well-defined interval. for example, homecare services such as lawn services and exterminating might sell their serviceanbsp;...

Title:Handbook of Service Marketing Research
Author:Roland T. Rust, Ming-Hui Huang
Publisher:Edward Elgar Publishing - 2014-02-28


You Must CONTINUE and create a free account to access unlimited downloads & streaming