The strategic importance of Corporate Social Responsibility for both large and small businesses only continues to grow. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketing as a driver f... behavior has led to the rise of csR (Matten and Moon, 2004). porter and kramer (2006) note that csR evokes a moral imperative and claim ... 2004). success stories such as those of Whole foods and the toyota prius indeed do suggest that csR efforts can cut through an ... a market a#39;corrupteda#39; by consumerism. this underlines another problem with csR. it reduces responsibility to something like a brandinganbsp;...
|Title||:||Handbook of Research on Marketing and Corporate Social Responsibility|
|Author||:||Ronald Paul Hill, Ryan Langan|
|Publisher||:||Edward Elgar Publishing - 2014-07-31|