In recent years, all types of businesses have increasingly focused on the importance of the relationship with the customer. Customer knowledge management has become a well-known term used in the business and academic worlds for understanding how to control consumer behavior. The Handbook of Research on Managing and Influencing Consumer Behavior discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows. This comprehensive reference work highlights the changes that the Internet and social media have brought to consumer behavior, and is of great use to marketers, businesses, academics, students, researchers, and professionals.... a hotel customer satisfaction index (H-CSI), model that can be applied to estimate customer satisfaction toward international tourist hotels. (p. ... Analysis to investigate the effect of product quality and service quality on customer loyalty through customer satisfaction. ... can depict the customer satisfaction degree by exploiting information coming from the responses given to the quality questionnaire items.
|Title||:||Handbook of Research on Managing and Influencing Consumer Behavior|
|Publisher||:||IGI Global - 2014-10-31|