To survive in todayas competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the relationships between business and consumer. The Handbook of Research on Integrating Social Media into Strategic Marketing explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls to provide comprehensive coverage of the topic. This book is intended for marketing professionals, business managers, and anyone interested in how social media fits into todayas marketing environments.If British and other Universities wish to attract students from the ever-growing Chinese market they could also use social media apps favoured by Chinese students, such as WeChat. A cursory search of WeChat indicated this not to be the case.
|Title||:||Handbook of Research on Integrating Social Media into Strategic Marketing|
|Publisher||:||IGI Global - 2015-04-30|