Explores broadband adoption and the digital divide through a global perspective. Presents research on constructs such as relative advantage, utilitarian outcomes, hedonic outcomes, and service quality. Provides multicultural insight into what factors influence consumers' decisions to adopt broadband.to tackle markets which private companies may find unappealing, the government has led initiatives in MANs and group broadband schemes to roll out broadband to rural areas. ... Irish communications market: Quarterly key data report. Dublinanbsp;...
|Title||:||Handbook of Research on Global Diffusion of Broadband Data Transmission|
|Author||:||Dwivedi, Yogesh K.|
|Publisher||:||IGI Global - 2008-02-28|