qThis book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and establishing the practical issues related to consumer power shifts from supplier to userq--Provided by publisher.The users can also have their avatars test-drive various Scion models. If they like the car after test-driving it, they can buy Figure 3. Sciona#39;s Second Life Dealership a virtual Scion for their avatars for 300 Linden Dollars, which translated to aboutanbsp;...
|Title||:||Handbook of Research on Digital Media and Advertising: User Generated Content Consumption|
|Author||:||Eastin, Matthew S.|
|Publisher||:||IGI Global - 2010-07-31|