Comprehensive yet accessible, this key Handbook provides an up-to-date overview of the fast growing and increasingly important area of apublic communication of science and technologya, from both research and practical perspectives. As well as introducing the main issues, arenas and professional perspectives involved, it presents the findings of earlier research and the conclusions previously drawn. Unlike most existing books on this topic, this unique volume couples an overview of the practical problems faced by practitioners with a thorough review of relevant literature and research. The practical Handbook format ensures it is a student-friendly resource, but its breadth of scope and impressive contributors means that it is also ideal for practitioners and professionals working in the field. Combining the contributions of different disciplines (media and journalism studies, sociology and history of science), the perspectives of different geographical and cultural contexts, and by selecting key contributions from appropriate and well-respected authors, this original text provides an interdisciplinary as well as a global approach to public communication of science and technology.But if one seeks to deal with this difficulty by comparing with a control group in a quasi-experimental design, there ... but homogeneous groups, thereby reducing the problem of the conditioning exerted by the ex-ante data collection on theanbsp;...
|Title||:||Handbook of Public Communication of Science and Technology|
|Author||:||Massimiano Bucchi, Brian Trench|
|Publisher||:||Routledge - 2008-06-03|