Guerrilla Marketing Research destroys the myth that only big companies can afford marketing research. This addition to the Guerrilla Marketing series of books focuses on why small and mid-sized businesses can benefit from conducting focus groups and surveys - and how they can do it for far less than they think. This compelling and easy to read book will take readers on a fascinating journey through one of the most misunderstood and under-utilized marketing techniques. The secrets unveiled and the tips offered will benefit the most sceptical business owner, manager or entrepreneur as to the value of marketing research.The writing of the detailed findings section (point 6 above) of a focus group report is somewhat like writing a book. ... There is no need to put a demographic section (point 7 above) in a focus group report, although the discussion guide andanbsp;...
|Title||:||Guerrilla Marketing Research|
|Publisher||:||Kogan Page Publishers - 2006-06-03|