Guerrilla Marketing For Dummies

Guerrilla Marketing For Dummies

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Describes what guerrilla marketing is and evaluates its pros and cons, along with information on such topics as creating a cohesive campaign, writing press releases, using street teams, creating events and experiences, and using nontraditional media.OPERATING SySTEMS aamp; COMPUTER BASICS iMac For Dummies, 5th Edition ... Photography For Dummies, 2nd Edition 978-0-470-14927-0 eBay Business All-in -One Desk Reference For Dummies 978-0-7645-8438-1 eBay For Dummies, anbsp;...

Title:Guerrilla Marketing For Dummies
Author:Jonathan Margolis, Patrick Garrigan
Publisher:John Wiley & Sons - 2008-10-06


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