Guerrilla Marketing, 4th edition

Guerrilla Marketing, 4th edition

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When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinsona€™s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including * strategies for marketing on the Internet (explaining when and precisely how to use it) * tips for using new technology, such as podcasting and automated marketing * programs for targeting prospects and cultivating repeat and referral business * management lessons in the age of telecommuting and freelance employees Guerrilla Marketing is the entrepreneura€™s marketing bible -- and the book every small-business owner should have on his or her shelf._____ Would you purchase products as well as service from a traveling automotive service? ... This kind of questionnaire should be distributed for a number of months, and the answers should be studied each month so that trends can beanbsp;...

Title:Guerrilla Marketing, 4th edition
Author:Jay Conrad Levinson
Publisher:Houghton Mifflin Harcourt - 2007-05-22


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