Green to Gold

Green to Gold

4.11 - 1251 ratings - Source

From the Publishers Weekly review: qTwo experts from Yale tackle the business wake-up-call du jour-environmental responsibility-from every angle in this thorough, earnest guidebook: pragmatically, passionately, financially and historically. Though qno company the authors know of is on a truly long-term sustainable course, q Esty and Winston label the forward-thinking, green-friendly (or at least green-acquainted) companies WaveMakers and set out to assess honestly their path toward environmental responsibility, and its impact on a company's bottom line, customers, suppliers and reputation. Following the evolution of business attitudes toward environmental concerns, Esty and Winston offer a series of fascinating plays by corporations such as Wal-Mart, GE and Chiquita (Banana), the bad guys who made good, and the good guys-watchdogs and industry associations, mostly-working behind the scenes. A vast number of topics huddle beneath the umbrella of threats to the earth, and many get a thorough analysis here: from global warming to electronic waste qtake-backq legislation to subsidizing sustainable seafood. For the responsible business leader, this volume provides plenty of (organic) food for thought. qHow Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage Daniel Esty, ... c05 JWBT012-Esty October 23, 2008 14:49 Printer: Yet to come Building the Upside 133 GREEN-TO-GOLD PLAY 7: ECO-DEFINED NEW MARKET SPACEa€” ... First, top management set a goal that the new car would double the fuel efficiency of Toyotaa#39;s smaller cars. ... this decade-long push for new technology, the Toyota Prius, has been a giant success.

Title:Green to Gold
Author:Daniel Esty, Andrew Winston
Publisher:John Wiley & Sons - 2009-01-09


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