Great Myths of the Brain

Great Myths of the Brain

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Great Myths of the Brain introduces readers to the field of neuroscience by examining popular myths about the human brain. Explores commonly-held myths of the brain through the lens of scientific research, backing up claims with studies and other evidence from the literature Looks at enduring myths such as a€œDo we only use 10% of our brain?a€, a€œPregnant women lose their minda€, a€œRight-brained people are more creativea€ and many more. Delves into myths relating to specific brain disorders, including epilepsy, autism, dementia, and others Written engagingly and accessibly for students and lay readers alike, providing a unique introduction to the study of the brain Teaches readers how to spot neuro hype and neuro-nonsense claims in the mediaAccording to an article published in the Daily Telegraph in 2013, 31 a€œ neuromarketing, as ita#39;s known, has completely revolutionized the ... This is the problem that neuromarketing faces a€“ a lot of the time it simply isna#39;t clear that it is providing information that wouldna#39;t be ... as they watched a recent hit advertisement for Volkswagena#39;s VW Passat, involving a young boy dressed as Darth Vader, the results (sorry, anbsp;...

Title:Great Myths of the Brain
Author:Christian Jarrett
Publisher:John Wiley & Sons - 2014-09-02


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