Great Myths of the Brain introduces readers to the field of neuroscience by examining popular myths about the human brain. Explores commonly-held myths of the brain through the lens of scientific research, backing up claims with studies and other evidence from the literature Looks at enduring myths such as aDo we only use 10% of our brain?a, aPregnant women lose their minda, aRight-brained people are more creativea and many more. Delves into myths relating to specific brain disorders, including epilepsy, autism, dementia, and others Written engagingly and accessibly for students and lay readers alike, providing a unique introduction to the study of the brain Teaches readers how to spot neuro hype and neuro-nonsense claims in the mediaAccording to an article published in the Daily Telegraph in 2013, 31 a neuromarketing, as ita#39;s known, has completely revolutionized the ... This is the problem that neuromarketing faces a a lot of the time it simply isna#39;t clear that it is providing information that wouldna#39;t be ... as they watched a recent hit advertisement for Volkswagena#39;s VW Passat, involving a young boy dressed as Darth Vader, the results (sorry, anbsp;...
|Title||:||Great Myths of the Brain|
|Publisher||:||John Wiley & Sons - 2014-09-02|