* Refreshingly easy to read and use, this is a marketing book like no other.Marketing research, and marketing itself, has scientific elements, statistical analyses and many sophisticated high-tech aids that help marketers to make better decisions, but basic common sense should never be abandoned. You dona#39; t have toanbsp;...
|Title||:||Great Answers to Tough Marketing Questions|
|Author||:||Paul Russell Smith|
|Publisher||:||Kogan Page Publishers - 2003|