It is presented to people as a different dish but the food (knowledge) is still the same. ... Peter Drucker used to joke that people call them a#39;gurusa#39; because the word a#39;charlatana#39; is too long! ... at the library, gauging the content and how it was presented, i.e. layout, template, the number of pages, references and the bibliography.
|Title||:||Grapho-Persuasion: Mastering the Pyramid of Persuasion (Confessions of a Marketing Man)|
|Publisher||:||Jamin Press GraphoPersuasion - 2011-03|