Get a complete view of your customers and make your marketing analysis more meaningful How well do you really know your customers? Find out with the help of expert author Daniel Waisberg and Google Analytics Integrations. This unique guide takes you well beyond the basics of using Google Analytics to track metrics, showing you how to transform this simple data collection tool into a powerful, central marketing analysis platform for your organization. Youall learn how Google AdWords, AdSense, CRMs, and other data sources can be used together to deliver actionable insights about your customers and their behavior. Explains proven techniques and best practices for collecting clean and accurate information from the start Shows you how to import your organizationas marketing and customer data into Google Analytics Illustrates the importance of taking a holistic view of your customers and how this knowledge can transform your business Provides step-by-step guidance on using the latest analytical tools and services to gain a complete understanding of your customers, their needs, and what motivates them to take action Google Analytics Integration is your in-depth guide to improving your data integration, behavioral analysis, and ultimately, your bottom line.... 39a40 Video Campaigns report, 45a46 Custom Reports, 7 Google Play, 82a85 User ID Acquisition Device, 126a127 Device Overlap, ... 98 Treemaps report ( AdWords), 39a40 trends versus data points, 4 troubleshooting, code implementation, 9 Twitter Ads, 143a144 U ... 175a179 uploading data, 147 formatting, 146 user data across devices, 165a170 Client ID, 122a123 siloed dataset, 121a122 Useranbsp;...
|Title||:||Google Analytics Integrations|
|Publisher||:||John Wiley & Sons - 2015-04-08|