Wine regions are attracting increasing numbers of tourists through tours, wine festivals and events, and winery, restaurant and cellar door experiences. Using a host of case studies from Europe, North America, South Africa, Australia and New Zealand this book reviews the latest wine tourism research and management and marketing strategies. The book highlights the lessons learnt for wine, tourism and related industries and concludes by examining the future of the wine tourism industry.Its potential contributions include increased markets and sales for winery operators; jobs and income for residents engaged in ... and tax revenues for government agencies supporting broader rural development initiatives (Busby and Rendle, 2000; Getz, 2000; Hall et al., 2000). ... (Martin and Williams, 2003); and (v) encroachments of non-agricultural activities onto prime farming lands ( Penner, 2006).
|Title||:||Global Wine Tourism|
|Publisher||:||CABI - 2006|