Global Tilt

Global Tilt

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The global economic landscape is 'tilting': countries such as China, India and Brazil are racing forward while established American and European companies struggle to keep up. To survive in this new climate, CEOs need to respond quickly and effectively, and in Global Tilt, best selling coauthor of Execution Ram Charan shows how. His advice includes: - Unlearn Old Lessons - Get Ready for Strategic Bets - Fight the Short-Term Beast - Change Your Psychology In this age of rapid economic change, we all have to be on our toes. Is your business ready to survive the Global Tilt?The company began life as a nearly bankrupt tnunicipally owned refrigerator company in Qingdao. ... Zhang, whom the government had put in charge of the ailing business in 1984, believed that consumers would be glad to pay more for higher quality and reliable service. But how ... A trip to Germany provided his answer, and he signed a technology licensing agreement with refrigerator maker Liebherr.

Title:Global Tilt
Author:Ram Charan
Publisher:Random House - 2013-03-14


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