Global Perspectives in Marketing for the 21st Century

Global Perspectives in Marketing for the 21st Century

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This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academya€™s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.Quality of services should be improved, especially when targeting Italian audience ... Fine dining scored very well for attributes considered as important for food places, namely, quality of food, comfort and ... These operators, usually five star hotels, may want to take steps to increase the variety of food offered by setting upanbsp;...

Title:Global Perspectives in Marketing for the 21st Century
Author:Ajay K. Manrai, H. Lee Meadow
Publisher:Springer - 2015-06-09


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