Global marketing perspectives

Global marketing perspectives

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Italy, with the lowest penetration of washing machines of any kind (manual, semiautomatic, or automatic) was rapidly going ... Hoover should have aggressively sold a simple, standardized high-quality machine at a low price ( afforded by the 17% ... The extra funds aquot;savedaquot; by avoiding unnecessary plant modifications would have supported an extended service network and aggressive media promotions.

Title:Global marketing perspectives
Author:Jagdish N. Sheth, Abdolreza Eshghi
Publisher:South-Western Pub - 1989


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