Italy, with the lowest penetration of washing machines of any kind (manual, semiautomatic, or automatic) was rapidly going ... Hoover should have aggressively sold a simple, standardized high-quality machine at a low price ( afforded by the 17% ... The extra funds aquot;savedaquot; by avoiding unnecessary plant modifications would have supported an extended service network and aggressive media promotions.
|Title||:||Global marketing perspectives|
|Author||:||Jagdish N. Sheth, Abdolreza Eshghi|
|Publisher||:||South-Western Pub - 1989|