Global Business Today

Global Business Today

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The Canadian edition of Hill provides instructors with the comprehensive coverage, accessible presentation of theory, and focus on managerial implications they expect from the Hill text, with Canadian content that reflects a Canadian perspective on international business and helps students relate core concepts to their own experience.A superior technology support package supports teaching and student success.We discuss the sources of these differences in subsequent sections when we look at how products must be altered from country to country. ... Automobile companies, for example, use a different marketing mix to sell cars to different socioeconomic segments. Thus, Toyota uses its Lexus division to sell high-priced luxury cars to high-income consumers, while selling its entry- level models, such as theanbsp;...

Title:Global Business Today
Author:Charles W. L. Hill, Richardson, Tim, Thomas McKaig
Publisher:McGraw-Hill Ryerson - 2006-01


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