Global Business Alliances

Global Business Alliances

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This work shows how alliances forged among businesses in four critical industries contributed dramatically to the success of each business' corporate strategy, and lays out the concepts underlying the theory behind how and why their alliance-building strategies worked so well.GM has increased its investment in Suzuki Motor Corp., to $600 million by doubling its stake in the company to 20 percent. ... As a further partnership, Suzuki and GM will manufacture Suzukia#39;s Escudo SUVs at GMa#39;s Argentina plant for saleanbsp;...

Title:Global Business Alliances
Author:Refik Culpan
Publisher:Greenwood Publishing Group - 2002-01-01


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