The completely revised and updated third edtion of the classic qbible on how to advertise in the Yellow Pages.q The best and latest answers to all the questions telephone directory advertisers advertisers ask; and to those they never ask but should. As TIME said, qBarry Maher has helped thousands of small businesses get the most effective and cost-effective yellow pages advertising possible.qHow much should you be spending? In which directories? What kind of ads should you have and how big should those ads be? In what headings? How can you save money without hurting response? How important are Internet Yellow Pages and local search engines? Plus Maher provides a step by step program for designing ads that get the call. Even when surrounded by pages of other ads all selling the same thing.Apparently, the only one whoa#39;s going to be using your phone companya#39;s book is you, and youa#39;re not in the market for ... local monopolyaand it will usually publish the dominant local phone directory with complete listings for your entire area.
|Title||:||Getting the Most from Your Yellow Pages Advertising|
|Publisher||:||Barry Maher - 2006-07-25|