Germany's Economic Renaissance

Germany's Economic Renaissance

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In Germany's Economic Renaissance, veteran European correspondent Jack Ewing of The International New York Times explains how a country with some of the highest labor and energy costs in the world beat the odds to become the third-largest exporter of manufactured goods, after China and the United States. Men and women who manage German companies both big and small explain how any company can behave like a multinational, as well as the secrets of conquering the high end of the market where quality is more important than price. Both informative and entertaining, filled with rich character studies, this book is essential reading for everyone wondering how to bring factories - and the jobs they provide - back to American shores.not the engine or the suspension, but rather the designa€”the aesthetics, Reithofer says. ... He is an engineer, but able to see problems from other points of view. ... expression of the merger of design and engineering may be the BMW factory in Leipzig, its new- est German plant, which began turning out 1 Series cars in 2005 .

Title:Germany's Economic Renaissance
Author:Jack Ewing, Palgrave Connect (Online service)
Publisher:Palgrave Macmillan - 2014-04-09


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