More American children recognize Super Mario, the hero of one of Nintendoas video games, than Mickey Mouse. The Japanese company has come to earn more money than the big three computer giants or all Hollywood movie studios combined. Now Sheff tells of the Nintendo invasionaa tale of innovation and cutthroat tactics.Yokoi was the first of many weekend tinkerers hired by Nintendo, the sort of hobbyists who made toys, radios, and other mechanical gadgets from spare parts . For his own amusement, he had recently invented a wooden latticework connectedanbsp;...
|Publisher||:||Vintage - 2011-11-02|