Gaining Momentum

Gaining Momentum

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Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. There is a wide gap between development and successful adoption of an innovation. Therefore, a better understanding of why and how an innovation is adopted can help develop realistic management and business plans. Most books on this topic use a single-discipline approach to explain the diffusion of innovations. This book adopts a multi-disciplinary and managerial process approach to understanding and promoting the adoption of innovations, based on the latest research and practice. It will be of interest to graduates and researchers in marketing, product development and innovation courses.From the materials used in production, through driving, maintenance and finally its disposal, the Prius reduces CO2 ... Toyota did make a profit on its second- generation Prius launched in 2003, and on other hybrid cars such as the Lexus rangeanbsp;...

Title:Gaining Momentum
Author:Joseph Tidd
Publisher:World Scientific - 2010


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