Fundamentals of Strategy

Fundamentals of Strategy

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Developed for students on short courses in strategy for example, doing an initial course at undergraduate, postgraduate or post-experience level, or studying strategy as part of a wider degree in the arts, sciences or engineering, this book focuses on the analysis and formulation of strategy.References 1. The question a#39;What is strategy? ... 61-78; and F. Frery, a#39;The fundamental dimensions of strategya#39;, MIT Sloan Management Review, vol. 48, no. 1 (2006), pp. ... G. Johnson, K. Scholes and R. Whittington, Exploring Corporate Strategy, 8th edition (2008), Pearson. 4. The classic ... 11 (1991), 449-461. Electrolux LEARNING OUTCOMES After reading this chapter, you should be REFERENCES.

Title:Fundamentals of Strategy
Author:Gerry Johnson, Kevan Scholes, Richard Whittington
Publisher:Pearson Education - 2009


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