Fundamentals Of Retailing

Fundamentals Of Retailing

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Motivation identification How does a customer decide about purchasing a product or service? Suppose, the old CRT TV needs frequent repairs and is not able to show A0 plus channels being offered by new DTH service. Had it been postable ... Like Sony, Samsung, Sansui, LG, Panasonic, Onida, Videocon, etc. Consumersanbsp;...

Title:Fundamentals Of Retailing
Author:K. V. S. Madaan
Publisher:Tata McGraw-Hill Education - 2009


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