Frugal Innovation

Frugal Innovation

4.11 - 1251 ratings - Source

With a Foreword by Paul Polman, CEO, Unilever. Frugal innovation is a way that companies can develop high-quality products and create more value with limited resources. In today's cost-constrained environment, companies in the developed economies are seeking new routes to long-term business success - while also appealing to cost-conscious and environmentally-aware consumers. With an estimated trillion-dollar global market for sustainable products, and with potentially huge cost savings to be gained, frugal innovation is revolutionising business and reshaping management thinking. This seminal book gives an overview of the principles, perspectives and techniques behind frugal innovation, connecting with key contemporary business concepts such as the sharing and circular economies and the maker movement. It offers a blueprint for leaders and managers in companies of all sizes and across all sectors on how to profit from doing business frugally. Based on the author's six key principles of frugal innovation, and packed with targeted advice and specific recommendations for business functions such as RaD, operations, HR and sales and marketing, Frugal Innovation is a masterclass in the art of doing more with less.In 2004, Schweitzer proudly unveiled the Logan, a nofrills car priced at a‚n5, 000 ( $6, 000). For Renault, the Logan was not only a technical success; it soon became a huge business success too. The carmaker initially planned to sell the nofrillsanbsp;...

Title:Frugal Innovation
Author:Navi Radjou, Jaideep Prabhu
Publisher:Profile Books - 2015-02-12


You Must CONTINUE and create a free account to access unlimited downloads & streaming