From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.features. of. JayChoua#39;s. hybrid. brand. image. Jay Choua#39;s musicis indebtedto the past, though it livesvery muchin the present. ... the guzheng, a tradi tional Chinese instrument, and theWestern acoustic guitar, usingthe pentatonic scaleto make the sound passionate. ... into his music, such as Spanish guitar (aHong Mofanga in Chinese), inaRed Imitationa American techno/electronica in a Herbalista#39;s Manualaanbsp;...
|Title||:||From Chinese Brand Culture to Global Brands|
|Author||:||Wu Zhiyan, Janet Borgerson, Jonathan Schroeder|
|Publisher||:||Palgrave Macmillan - 2013-10-04|