Fresh Perspectives: Entrepreneurship

Fresh Perspectives: Entrepreneurship

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Middle managers should support and encourage the development of innovations . ... at Whirlpool A sense of urgency set in at Whirlpool Corporation in 1999 when rival Magtag introduced the revolutionary front-loading washing machine.

Title:Fresh Perspectives: Entrepreneurship
Author:Mary Jesselyn Co
Publisher:Pearson South Africa - 2006


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