As the Great Depression started in 1929, several dozen creative individuals from a variety of artistic fields, including theatre, advertising, graphics, fashion and furniture design, pioneered a new profession. Responding to unprecedented public and industry demand for new styles, these artists entered the industrial world during what was called the qMachine Age, q to introduce qmodern designq to the external appearance and form of mass-produced, functional, mechanical consumer products formerly not considered art. The popular designs by these qmachine designersq increased sales and profits dramatically for manufacturers, which helped the economy to recover; established a new profession, industrial design; and within a decade, changed American products from mechanical monstrosities into sleek, modern forms expressive of the future. This book is about those industrial designers and how they founded, developed, educated and organized today's profession of more than 50, 000 practitioners.In the same year as this article, Bel Geddes designed an Electrolux air-cooled gas refrigerator, two years before Loewya#39;s Coldspot for Sears, as well as an Electrolux vacuum cleaner; a refrigerator for Servel, Inc.; a prefabricated service stationanbsp;...
|Title||:||Founders of American Industrial Design|
|Publisher||:||McFarland - 2014-07-03|