Foundations in Strategic Management

Foundations in Strategic Management

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FOUNDATIONS IN STRATEGIC MANAGEMENT, 4E, embraces recent changes to the business environment by including topics many strategic management texts miss. New coverage includes strategizing in the global arena, the challenges of increased globalization, and a more dedicated coverage of ethics. The refined content more closely matches what is currently being taught in classrooms, while the traditional economic process model, the resource-based model, and the stakeholder theory continue to be included. Students will appreciate the concise delivery and you will appreciate the instructional freedom to customize your curriculum with additional material. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.... computers (iMac and others), digital music players (iPod, nano), and online music delivery (iTunes). ... When costs are too high relative to competitors, a firm may not be able to recover enough of these additional costs through higher prices.

Title:Foundations in Strategic Management
Author:Jeffrey Harrison, Caron St. John
Publisher:Cengage Learning - 2007-03-01


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