Forecasting for the Pharmaceutical Industry

Forecasting for the Pharmaceutical Industry

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The author explores the pharmaceutical forecasting process; the varied tools and methods for new product and in-market forecasting; how they can be used to communicate market dynamics to the various stakeholders; and the strengths and weaknesses of different forecast approaches.If the patient pool were only 60 million the forecast drops to approximately 300 million in net income. ... Examining the diagram gives the user insights into which filters are responsible for drops in the number of eligible patients - that is, the sensitivity of the ... of the variables used to modify the patient pool THE FORECASTING The final set of forecast analytics focus on productivity measures, 29 PROCESS.

Title:Forecasting for the Pharmaceutical Industry
Author:Mr Arthur G Cook
Publisher:Gower Publishing, Ltd. - 2012-09-28


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