Ford and the Global Strategies of Multinationals

Ford and the Global Strategies of Multinationals

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Today, the Multinational Enterprise (MNE) is seen as a leading agent in the process of globalization. As they adopt global strategies, MNE's are seen to be creating stronger, deeper and more lasting links amongst countries, thus shifting the balance of power inexorably in their favour, to the detriment of the state. This book interrogates this idea by undertaking a historical analysis of the global strategies of Ford.development and design, program management, and production engineering, along with the development of the new four-cylinder, multivalve Zetec engine. Forda#39;s North American Automotive Operations provided the distinctive design for the North American version and developed a new V-6 engine, ... While Forda#39;s own goal for 1995 was to sell up to 800, 000 cars annually in fifty-nine countries ( Ford Motor Companya#39;s Annual Report 1993: 3, 8a€“9), total sales that year amounted to onlyanbsp;...

Title:Ford and the Global Strategies of Multinationals
Author:Maria Isabel Studer Noguez
Publisher:Routledge - 2003-08-27


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