Focus Groups: A Practical Guide for Applied Research

Focus Groups: A Practical Guide for Applied Research

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This updated edition of Focus Groups: A Practical Guide for Applied Research walks readers step by step through the a€œhow-tosa€ of conducting focus group research. Using an engaging, straightforward writing style, authors Richard A. Krueger and Mary Anne Casey draw on their many years of hands-on experience in the field to cut through theory and offer practical guidance on every facet of the focus group process, including tips for avoiding problems and pitfalls. The Fifth Edition is updated with the latest research and technological innovations and includes new coverage on planning with analysis in mind; creating conversational questions that have the potential for producing unique and valuable insights; the art of hosting a focus group; common sense thinking about reporting; more efficient strategies for planning the study; and emerging areas of focus group research, such as conducting cross-cultural, international, and Internet focus groups. a€œKrueger and Caseya€™s book does a magnificent job of incorporating both theoretical and practical approaches to the study of focus groups. It is the only hands-on book which explores the process of focus group research.a€ ? a€”Theresa Carilli, Purdue University CalumetOften participants in focus groups will ask if they can get a copy of the report or find out what happened based on their input. ... For example, in some communities and in some organizations, people are reluctant to participate in focus groupsanbsp;...

Title:Focus Groups: A Practical Guide for Applied Research
Author:Richard A. Krueger, Mary Anne Casey
Publisher:SAGE Publications - 2014-07-25


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